You probably receive plenty of credit card offers, through both direct mail and digital methods like card issuer e-mails and social media ads. Which path is more effective? If you aren't receptive to a new credit card offer, neither path works – but for consumers who are interested in a new card, digital methods are preferred.
The new Credit Card Response Rate Report from Mintel Comperemedia collected input from 3,000 consumers and found a significant trend toward digital credit card submissions. Credit card marketing offers are almost equally split between digital and non-digital methods, but nearly three-quarters (73%) of completed applications are received digitally. The remaining 27% are divided among in-person applications (11%), non-mobile phone applications (8%), and replies by mail (8%).
The convenience of mobile devices may also be aiding this trend. According to the Mintel report, 4 in 9 (44%) of all credit applications are completed using smartphones o...
from MoneyTips https://www.moneytips.com/4-of-9-credit-card-applications-submitted-on-mobile-device/669
No comments:
Post a Comment